Nice Price – Die Tricks der Textilindustrie

Fast fashion, free returns, buy now–pay later – it all sounds convenient, but it comes at a cost.

In 2023, people in Germany spent 65 billion euros on clothing. But who really profits? Journalist Pia Osterhaus exposes how the fashion industry uses psychological tricks, influencer marketing, and seemingly irresistible bargains to steer our purchasing decisions. 

Together with psychologist Riccardo Frink, she shows how subtly we are seduced into shopping. In conversation with consumer researcher Lynn Wagner, the question is: Do we buy what we need—or what is sold to us, and what happens to all the returns?

A critical look behind the scenes of the fashion world—entertaining, provocative, and eye-opening.

In cooperation with ZDF

with:
Lynn Wagner, Consumer Researcher
Pia Osterhaus, Journalist
Riccardo Frink, Psychologist